Perfume pyramids
Have you ever wondered why your favorite perfume is so captivating and long-lasting? The answer lies in the perfume pyramid, or olfactory pyramid. It is a complex structure that reveals the beauty and balance of...
The hidden truth behind supermarket perfumes
Similar perfumes have become increasingly popular in recent years as affordable alternatives to luxury perfumes. These products are designed to imitate the scents of well-known brands and provide a similar scent experience. For many, equivalent perfumes are a smart way to enjoy high-quality aromas without spending large sums of money on the original brands.
This type of fragrance was developed with the aim of replicating the ingredients and signature notes of expensive perfumes, creating products that are almost indistinguishable in scent. What is most attractive is that, thanks to research and development in the perfume industry, equivalent perfumes are constantly improving and offering surprising quality at affordable prices.
As this market grows, so does competition, and it is not uncommon to see major chains such as Aldi or Lidl trying to break into this sector with their own perfume offerings. While they may seem like a tempting option, the reality is that specialization in perfumery makes the real difference.
" ...Your fragrance deserves to last longer than your receipt... "
Aldi and Lidl use a massive approach in their range. These retail giants don't focus on equivalent perfumes, but are experts at selling a little bit of everything. Here lies the problem: perfumes are not "just a product"; they are a personal, sensory experience, something that goes far beyond the masses. In these supermarkets, perfumes are just one category within their wide product range, meaning they don't receive the same care and dedication that a specialist brand can provide.
When you shop for a fragrance, you want the experience to be special, something designed just for you. In a supermarket, on the other hand, perfumes are chosen because they are affordable and popular, without the care required to select high-quality ingredients or create a long-lasting and well-balanced scent.
It is true that supermarkets such as Lidl and Aldi have secured their place in the market thanks to their ability to produce in large quantities and offer low prices and wide availability. But when it comes to equivalent perfumes, quality and authenticity cannot be achieved with the same industrial formula applied to milk or hygiene products.
The key to the success of our perfumes lies in the creation process, in which perfumers recreate the main notes and essences, using ingredients that maintain the longevity and projection of the fragrance.
" ...Your scent should make you unforgettable, not confuse you with the cleaning aisle..."
In contrast, when you buy equivalent perfumes in a specialized store, you get something completely different. At divain. we focus exclusively on fragrances and have made this product our art, paying attention to every detail, from the selection of essences to the durability of the fragrance. This is something you will never find in a supermarket, where the focus is on selling a large number of different products.
" ...If you buy the bread and the perfume in the same aisle, something is wrong..."
The marketing model of supermarkets
Another big factor that allows Aldi and Lidl to dominate this market is their strong marketing. Their established brand name positions them in consumers' minds as a "trustworthy" place for any purchase. But if you look a little deeper, you see that those attractive price labels do not always hide quality.
These supermarkets are not specialists in perfumes. They don't have the dedication or knowledge that a specialty store can provide. What they are promoting is in fact a generic product with nice packaging and a tempting price, but which often disappoints those looking for a truly long-lasting and well-balanced fragrance.
" Buying perfume from them is like looking for art in a DIY store..."
Specialized Equivalent Perfumes
As equivalent perfumes become more famous, it is crucial to distinguish what really matters: the quality of the scent. The perfumes sold in supermarkets may be cheap, but do you really want to smell like "cheap"? Buying a fragrance is a personal statement. Equivalent perfumes are not only an economical option, but offer the chance to enjoy a well-made perfume that suits you and lasts a long time.
Choosing the right equivalent perfume can be an exciting yet challenging task given the sheer number of options available. To make this decision easier, it is important to take into account your personal preferences and the occasion for which you want to use the perfume.
Another tip is to take advantage of the opportunity to try samples before making a final purchase. At divain. Parfums, we offer you the chance to try your perfume from the comfort of your home without opening the original bottle. If you change your mind, you can return it.
" Your scent shouldn't go hand in hand with your weekly shopping...."
Discover the magic of our equivalent perfumes
In a world where every aroma tells a story, our equivalent perfumes offer a unique sensory experience that captures the essence of your favorite scents at affordable prices. Made with high-quality ingredients, our perfumes not only match the perfection of the great classics of perfumery, but also offer enviable durability and presence.
When you shop at specialty stores for equivalent perfumes, you can be assured that the product has been designed with you and your style in mind, and not as part of a mass sales strategy.
"You won't find real perfumes in the cleaning aisle..."
Supermarket perfumes often offer more marketing than magic; If you want a scent that will truly leave a lasting impression, perhaps look beyond the bargain aisle.
Experience elegance, glamor and sophistication with our equivalent fragrances. Find the aroma that defines you and leave a lasting impression every step of the way.
"We are like Shakira, we don't trade a Rolex for a Casio... and you?"
- Tags: Trends
