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Lewis Hamilton is not just a name in motorsport; he is an icon who revolutionized Formula 1. Since his debut in 2007, he has proven to be an exceptional competitor, winning multiple world championships and setting numerous records. His fearless driving style and ability to adapt to different conditions has redefined what it means to be a Formula 1 driver.Hamilton is known for his exceptional skills on the track, but his impact goes beyond racing. He has used his platform to address social justice, racial equality and sustainability. His influence on fashion and lifestyle is also notable; Hamilton has collaborated with well-known brands and has been an advocate of self-expression through clothing.The precision that Lewis Hamilton exhibits in every race is reflected in his attention to detail off the track. Known for his bold style and avant-garde approach, Hamilton has established himself as a benchmark in the fashion world. This passion for style is also reflected in his choice of fragrance. His experience as a “good runner” translates into an appreciation for elegance and detail, values ​​that are reflected in every aspect of his life. One of the scents that captured the essence of Hamilton is the perfume below. This striking scent combines notes of tobacco and vanilla to create a scent experience that is both warm and refined. It reflects Hamilton's personality: bold, stylish and with a touch of individuality. It is a fragrance that matches his lifestyle and commitment to authenticity, and complements his image both on and off the catwalk. Do you still want to know what perfume she has? We'll tell you👇🏽👇🏽 WINE-196 | UNISEX DIVAIN-196: An authentic and exclusive fragrance, reserved for those who love refinement. This fragrance evokes the timeless elegance of the streets of London, with the essence of its boutiques and hidden corners. The unique character makes it an unmistakable experience, ideal for those who want to distinguish themselves with a touch of distinction.Lewis Hamilton's impact transcends the racing world. As an ambassador for various causes, he has used his fame to promote equality and social justice. His legacy is not only measured in trophies, but also in his ability to inspire future generations and make the world a better place. His focus on issues such as diversity and sustainability has emphasized the importance of using personal success as a tool for social change.

One of today's brightest stars, Zendaya has accomplished what few in Hollywood can: excel in multiple areas of the entertainment industry. In her few years in the industry, she has proven herself as a versatile actress, talented singer, fashion icon and advocate for social causes. Her name is already among the big stars and her career is as diverse as it is impressive. From her beginnings at Disney to Emmy Awards, Zendaya has exceeded all expectations.She is often described as a “good actress” and it is easy to see why. Her ability to effortlessly portray complex characters has been praised by critics and audiences alike. Throughout her career, she has challenged stereotypes and brought memorable roles to life, showcasing her wide acting range. But Zendaya is not only a talented actress, she is also a prominent figure in the fashion world who is an inspiration to young people around the world.Her role as Rue Bennett in “Euphoria” is undoubtedly one of the most iconic. Her portrayal of a young woman trapped in a spiral of addiction and self-discovery earned her her first Emmy in 2020. Her work in this series is considered among the best of her generation, combining vulnerability and strength in equal measure. In addition to her role as a fashion icon, Zendaya has also made her mark on the beauty world, especially with her choice of perfume. Known for her good taste and attention to detail, Zendaya is the ambassador of a perfume that embodies her modern elegance and confidence. Launched in 2019, this perfume is described as fresh and floral, with notes of rose, jasmine and musk, and has quickly become an industry favourite.Zendaya's choice shows her connection with a generation looking for authenticity and personal power. She has said in several interviews that she identifies with the vision behind the perfume: a fragrance created for strong and determined women who still retain their feminine essence.The perfume she wears says a lot about her personal style: minimalist, refined and with a touch of daring. This fragrance leaves a lasting impression and combines freshness and warmth in a unique way. Not surprising, considering that she is praised for both her talent and her impeccable style. Do you still want to know what perfume she has? We'll tell you 👇🏽👇🏽 WINE-601 | DAME DIVAIN-601: For the women who break boundaries and become their own inspiration. Those who shape the future and know that their time is now. This is her perfume, lively and refreshing, full of energy to conquer the world. Zendaya is much more than just a talented actress: she is a cultural phenomenon. From her impressive acting skills to her unparalleled sense of style and her strong commitment to social causes, she has proven to be an unstoppable force.Through her performances, her impact on the fashion world and her activism, Zendaya is leaving a deep mark on pop culture and will remain a relevant figure for years to come.With her unique blend of talent and social consciousness, it's no wonder she's considered a great actress, but it's clear her influence extends far beyond the silver screen.

Emma Watson is a leading figure in both film and global activism. She is best known for her role as Hermione Granger in the Harry Potter saga. Her career has made her one of the most influential actresses of her generation. In addition to her success in film, Watson is a tireless advocate for women's rights, especially through her work at the United Nations, where she campaigns for gender equality.Emma Watson's stardom began when, at the age of nine, she landed the role of Hermione Granger, one of the main characters in the Harry Potter series. The saga became a worldwide success and allowed her to grow not only as an actress, but also as a role model for millions of young people. Her portrayal of Hermione, a brilliant, brave and determined character, made her an icon of female emancipation.As the series progressed, Watson proved her acting skills by adapting to the changes in her characters and showing great maturity. Her performance was instrumental in bringing to life the values ​​of friendship and loyalty that Harry Potter conveyed to his audience. Throughout her career, Emma Watson has been a reference not only in the film world, but also in the fashion world. She is known for her refined style and her conscious approach to sustainable fashion. She often collaborates with ethical designers and has spoken publicly about the importance of responsible practices in the fashion industry.Emma is an advocate of brands that value sustainability and social responsibility, which reflects her commitment to living her values ​​beyond activism. She has been an ambassador for major luxury brands, but always with a clear focus on respect for the environment and labor rights.Do you still want to know what her perfume is? We'll tell you 👇🏽👇🏽 WINE-541 | LADIES DIVAIN-541: With this fragrance you will enchant everyone around you. You leave your mark and attract everyone's attention. It is the perfect scent for moments of seduction and romance. Do you dare?Among the highlights of his personal style, the perfume that Emma Watson uses has attracted the attention of his followers. It is a seductive and youthful fragrance that combines notes of rose, jasmine and raspberry, offering a fresh and feminine touch.Emma Watson's legacy goes far beyond her Harry Potter fame. She is a dedicated actress, a tireless activist and a champion for social justice. Her leading role in the global feminist movement and her influence in fashion and activism make her a key figure of the 21st century.

Talking about Freddie Mercury is diving into the history of one of rock music's most iconic figures. As the lead singer of Queen, Freddie revolutionized the music world with his incredible stage presence, powerful voice and a talent that made him a legend. From his birth in Zanzibar to his life in London, Freddie Mercury not only changed music, but also left a deep mark on popular culture and fashion.Freddie Mercury was born Farrokh Bulsara on September 5, 1946 on the island of Zanzibar (now part of Tanzania). His childhood was characterized by a unique cultural mix of British, Indian and African influences. When he was 18, his family emigrated to England, a move that would change his life and rock history forever.In London, Freddie began to develop his passion for music. In 1970, he joined Brian May and Roger Taylor to form Queen, a band he initially never thought would have the impact it would. But with the arrival of Mercury, their sound evolved into something extraordinary. With his undeniable talent for songwriting and his charisma on stage, Freddie Mercury led Queen to stardom. Songs like “Bohemian Rhapsody”, “We Are the Champions” and “Somebody to Love” are just a few examples of Mercury's creative genius. Every Queen performance was a visual and aural spectacle and Freddie became synonymous with flamboyance and daring on stage.In addition to his musical success, Freddie Mercury was also a pioneer of LGBTQ+ representation at a time when being openly gay was complicated. Although Freddie was always secretive about his personal life, his relationship with the public was transparent in his authenticity and manner. His battle with HIV/AIDS and his decision to continue performing even as his health deteriorated showed admirable courage.In a society that still had to learn to accept diversity, Freddie broke barriers and became an icon for many LGBTQ+ people. His legacy goes beyond music; his personal life was an inspiration to people who struggled to be accepted for who they really were. But music wasn't the only thing Freddie excelled in. His personal style, from flashy suits to a beard that broke with the stereotypes of the time, was an extension of his artistic personality. Freddie knew that every detail was important, even the perfumes he used. As free as he was, he was so in love with this perfume for women.Originally created for Audrey Hepburn in the 1950s, this perfume represents a duality that perfectly matches Freddie's personality. It is a perfume that combines floral notes with a hint of vetiver and patchouli, reflecting Mercury's mix of vulnerability and daring. With a unique style and a presence that left an unforgettable impression, this perfume was part of the arsenal of elements that made Freddie unique, both in his music and in his personal life.Do you still want to know what his perfume is? We'll tell you👇🏽👇🏽 WINE-591 | LADIES DIVAIN-591: To defy the rules and follow your own path. This scent encourages you to break free and embrace your deepest desires, without limitations or boundaries. Who says you have to conform to the expectations of others? A bold and sophisticated fragrance, designed to radiate elegance and self-confidence.Freddie Mercury died on November 24, 1991, but his influence lives on in every corner of the world. He not only reinvented rock, but also left an indelible mark on popular culture, fashion and LGBTQ+ activism. His style, music and authenticity continue to inspire new generations of artists and fans.Moreover, in recent years, with the biopic “Bohemian Rhapsody” (2018), which portrays his life and rise with Queen, interest in his figure has increased again, confirming that Freddie Mercury is a legend and always will remain.Freddie Mercury wasn't just a talented musician; he was a complete artist, a visionary who lived and acted by his own rules. From his powerful voice to his personal style, Freddie redefined what it meant to be a rock star. Today, more than three decades after his departure, his legacy lives on, reminding us that stars may fade, but legends never die.

LeBron Raymone James Sr. was born on December 30, 1984 in Akron, Ohio. His basketball talent was evident from an early age and he quickly became a star in high school. In 2003, he was selected first overall in the NBA Draft by the Cleveland Cavaliers. From that moment on, the basketball world was never the same.Throughout his career, LeBron has played for three major teams: Cleveland Cavaliers, Miami Heat and Los Angeles Lakers. He has won four NBA championships and has been named Finals MVP several times. His ability to adapt, lead his teams and dominate on the pitch is what has kept him at the top for so long. Not only is he a player with impressive stats, but he has also proven to be a tireless leader on and off the field. LeBron James has already cemented his place among the best in sports history, but his legacy goes beyond numbers and titles. His ability to continually reinvent himself, as a player and as a person, is what sets him apart from other athletes. Not only has he been a dominant force in the NBA for more than two decades, but he is also an ambassador for the sport worldwide.Additionally, his ability to combine his on-court success with major influence in fashion, business and philanthropy is what makes LeBron James truly unique. LeBron James not only dominates on the court, he is also a trendsetter in the fashion world. He is known for his refined taste and his ability to stand out at any event. From his sharp suits on the red carpet to his more casual looks, LeBron has cultivated an image of sophistication that few other athletes can match.An important part of his style is attention to detail, and that also applies to the perfume he wears. LeBron has chosen a scent that perfectly encapsulates his presence on and off the court.LeBron James is a figure who radiates success, confidence and elegance and that is exactly why his perfume seems to be his ideal choice. Launched in 2008, this perfume has become a classic in the world of men's fragrances. It is characterized by a unique combination of oriental and spicy notes, including tobacco, amber, ginger and cedarwood, offering a warm, refined and refined aroma.Do you still want to know what his perfume is? We'll tell you 👇🏽👇🏽 WINE-006 | GENTLEMEN Reminds you of The One For Men DIVAIN-006: An unmistakably modern fragrance, but with a timeless and classic essence. Designed for the man with charisma, sensuality and a natural elegance that sets him apart wherever he goes. It is a fragrance that does not follow trends, but creates them, leaving an indelible mark wherever it goes, perfect for the man who never goes unnoticed.Just like in his game, where LeBron always strives for excellence, the perfume he wears reflects that same mentality. It is a fragrance that attracts attention without being overly intrusive, a choice that exudes understated elegance and power. It's perfect for important occasions, such as formal dinners or gala events, where LeBron often stands out with his commanding presence.For many, wearing perfume is not only part of their daily routine, but also an extension of their personal identity. In LeBron's case, it reinforces his image as a strong, successful and confident man. LeBron James is without a doubt one of the most iconic players in NBA history. From his humble beginnings in Akron, Ohio, to becoming a global superstar, his impact on basketball and global culture is undeniable. With a professional career spanning more than 20 years, multiple NBA titles and an endless list of personal achievements, he has redefined what it means to be a modern athlete.

Their strength, independence and non-conformism are magnets that attract everyone's attention. Aquarians live life with passion, move to the rhythm of the swing and possess an incredible ability to adapt to change and make the most of every experience. They value their freedom above all else, but are also wonderful companions and friends with a deep sense of loyalty. Do you want to know which perfumes best suit this personality? Perfumes and Zodiac Signs: Aquarius Mann Dynamic, sporty and courageous – their scent should emphasize their true nature. Their ideal scent will have a bold and provocative touch, but always be balanced. WINE-200 DIVAIN-200: Perfectly matching the Aquarius personality, this fragrance is intense and sensual, without being overpowering. The final touches for a night full of surprises, just like their lives. Fragrance family: Woody. Season: Winter. Intensity: Moderate. Recommended use: Night.   DIVINE-322 DIVAIN-322:The perfect fragrance for everyday use, as conventional and attractive as any Aquarius. He makes you stand out from the crowd, even though no one will understand exactly how you did that. Scent family: Chypre. Season: Spring. Intensity: Moderate. Recommended use: Bye. DIVINE-215 DIVAIN-215: Aquarians have an adventurous spirit that is closely linked to nature and the power of water, just like this scent, which captures the beauty and power of a captures wild ocean. Geurfamilie: Marine. Season: Summer. Intensity: Moderate. Recommended use: Bye. DIVINE-227 DIVAIN-227: A fragrance as independent and rebellious as an Aquarius lady. Liquid magnetism to enhance the charm of adventure athletes. Fragrance family: Woody. Season: Autumn. Intensity: Intense. Recommended use: Bye. Perfumes and Zodiac Signs: Aquarius Woman Aquarius women stand out for their exuberant imagination and love for originality. They flirt with extravagance while maintaining impeccable style. Their scent will always be intense, original and a mirror of their highly valued freedom. DIVINE-580 DIVAIN-580: A fragrance that is only suitable for women with a personality as strong as an Aquarius: rebellious, passionate, unpredictable... a real woman. Impossible to go unnoticed. Fragrance family: Fruity-Chypre. Season: Summer. Intensity: Moderate. Recommended use: Bye. DIVINE-578 DIVAIN-578: Although she may seem shy at first, an Aquarius woman is extremely creative and intuitive. Like this fragrance, it gradually reveals its charm, making the end result irresistible. Fragrance Family: Oriental-Floral. Season: Spring. Intensity: Soft. Recommended use: Bye. WINE-592 DIVAIN-592: With an inner rife with complexity, an Aquarius woman's essence must honor the occasion and amplify the wearer's life energy. That's why she must choose a scent that is untamed and powerful, but always feminine. Fragrance family: Floral-Woody-Moschus. Season: Spring. Intensity: Intense. Recommended use: Bye.

Sagittarians are the most honest people in the world and like to be direct. They value their appearance and love to hear how beautiful they are, so it's no wonder they love perfumes. But what are the four ideal scents for Sagittarius men and women? Perfumes and Zodiac Signs: Capricorn man Sagittarius men, like good travelers, are attracted to scents that evoke distant lands. The unknown naturally attracts them. Let's explore which perfumes from our range best suit their optimistic, happy and adventurous personality.DIVINE-036 DIVAIN-036: You will not go unnoticed with this exotic and opulent scent. Let the successful man in you shine with this fragrance that enhances your potential. Perfect for evening outings, only suitable for brave men. Fragrance Family: Oriental. Season: Winter. Intensity: Intense. Recommended use: Night. DIVINE-002 DIVAIN-002: Sagittarians always seem to have luck on their side, as if it has been gifted to them. That's why this scent, named after the lucky number, is perfect for them. Fragrance family: Woody. Season: Winter. Intensity: Moderate. Recommended use: Night. DIVINE-284 DIVAIN-284: A fresh scent, perfect for everyday use. It accompanies you through your daily routine and makes it a pleasure to apply this fragrance after the shower, which emphasizes your natural elegance. Don't miss this one if you like fresh scents. Fragrance family: Oriental-Woody. Season: Spring. Intensity: Moderate. Recommended use: Bye. DIVINE-039 DIVAIN-039: For men who know no boundaries and go as far as they want. As good adventurers, this fragrance is ideal for Sagittarius men who always want to explore new horizons. Fragrance family: Woody. Season: Autumn. Intensity: Moderate. Recommended use: Bye. Perfumes and Zodiac Signs: Capricorn Woman Sagittarius women are chameleon-like, with a casual but extremely elegant appearance. They always maintain their friendliness and humor. They love the game of seduction, are passionate and fight for what they want. If you are a Sagittarius woman, choose one of these four scents. DIVINE-093 DIVAIN-093: This scent is optimistic and therefore ideal for the always positive Sagittarius woman. It is very intense and one of our bestsellers, highly rated by our customers. Fragrance family: Floral-Fruity. Season: Winter. Intensity: Moderate. Recommended use: Bye. DIVINE-109 DIVAIN-109: Sagittarius women are known for their adaptability, and that is exactly what characterizes this floral scent. It is balanced and gives you the vital boost you need for your daily routine. Scent Family: Floral. Season: Spring. Intensity: Moderate. Recommended use: Bye.   DIVINE-132 DIVAIN-132:Joy accompanies this fragrance, making it perfect for a young woman. He is cheerful, spontaneous and carefree – exactly like the personality of girls born under the zodiac sign of Sagittarius. Fragrance family: Floral-Fruity. Season: Summer. Intensity: Moderate. Recommended use: Bye. DIVINE-082 DIVAIN-082: An ideal scent for the night, so if you're known for your nighttime outings, this is your perfume. Fragrance Family: Oriental. Season: Autumn. Intensity: Intense. Recommended use: Night.

Gemini, represented by the duality of the twins, is the most intense sign of the zodiac. Smart, mysterious, contradictory and complex: that's what a Gemini man is like. He catches you with his appeal and holds you with his charm. He likes innovations and challenges, enjoys laughing and having fun. And he detests routine, monotony and jealousy. Life is more alive at his side, but you have to be able to keep up.  Perfumes and Zodiac Signs: Gemini Man Troubled Gemini is born between May 21 and June 20. Naturally curious, intelligent and seductive, they have a touch of madness that is enchanting. If you get carried away by the magic of a Gemini, prepare to never be bored again. WINE-266 DIVAIN-266: With their innate intelligence, a Gemini always achieves their goals. The pinnacle of success is his natural environment, where he feels perfectly at ease. Do you know what victory smells like? Fragrance family:Woody Spice. Season: Winter. Intensity: Intense. Recommended use: Evening. DIVINE-034 DIVAIN-034: A Gemini man lives his life with intensity, because pleasure is his energy source. He loves to be looked at, but even more to be seen when he shines. Could a man like him be scented with a discreet perfume? Certainly not; you have to know it's there even before you see it with your own eyes. Geurfamilie: Fern. Season: Spring. Intensity: Intense. Recommended use: Bye. DIVINE-239 DIVAIN-239: A determined man who always knows what he wants, even though he thoughts can change when you least expect it. Surprise is part of Gemini's charm. His perfume is the perfect signature for his mischievous personality. Fragrance family:Woody. Season: Spring. Intensity: Moderate. Recommended use: Bye. Perfumes and zodiac signs: Gemini Woman  Women born between May 21 and June 20 have an extraordinary gift of people and show this because they are always the life of the party; it's impossible to get bored by their side. Routine is their enemy and surprise their best weapon. That's why you often find her surrounded by friends who shower her with her creative personality. It's not that a Gemini's soul is changeable; it's just that she harbors different versions of herself inside and adapts to each moment she lives in. Intensity is their most defining characteristic, and so should their perfume. DIVINE-052 DIVAIN-052: A Gemini loves challenges and seeks them out with pleasure. A daring and adventurous woman, she needs a vibrant perfume to perfectly complement any adventure. Fragrance family:Floral Fruity. Season: Summer. Intensity: Moderate. Recommended use: Bye. DIVINE-120 DIVAIN-120: Don't try to keep a Gemini woman down because she will resist your chains. If you want to keep such a dashing lady by your side, provide travel, new experiences, great challenges and a fragrance that reveals her personality every step of the way. Scent family: Floral. Season: Spring. Intensity: Moderate. Recommended use: Bye.  DIVINE-184 DIVAIN-184: A Gemini knows exactly how to enjoy life. He focuses on the here and now, fun and laughter, and puts all his energy into that. That's why he is spoiled with a bold and sexy scent that affirms his freedom. Scent Family: Oriental. Season: Winter. Intensity: Intense. Recommended use: Bye. DIVINE-151 DIVAIN-151: Fun is important, but a Gemini woman is also a tireless worker, approaching each day with optimism and energy. For those everyday moments, she knows how to choose a perfume with as much personality as herself. Scent family: Floral. Season:Autumn. Intensity: Soft. Recommended use: Bye.

Makeup has been a faithful companion of humanity, transforming over time and adapting to the cultural, religious and social currents of each era. From ancient rituals to the latest digital trends, the history of makeup reflects the evolution of beauty and identity over the centuries. We invite you to immerse yourself in a journey through the different stages of the history of makeup, discovering how it has developed and how it has influenced people's lives over time. We highlight a range of influential women from each period: The Egyptian pharaoh Cleopatra. The Iraqi priestess Enheduanna. The Roman Empress Livia Drusilla. The French philosopher Christine de Pizan. The Italian businesswoman Isabella de' Medici. The German painter Anna Rosina de Gasc. The British scientists Mary Anning and Mary Buckland. The British "flapper girl" Clara Bow. The Spanish revolutionary Clara Campoamor. The American journalist Oprah Winfrey. The American model Kim Kardashian. Makeup in ancient civilizations Ancient Egypt: Rituals and Symbolism of Makeup on the Nile Ancient Egypt is one of the first places where makeup took on a profound meaning. It was used not only for beautification, but also as a spiritual tool and for protection. This ritual was not only an aesthetic practice, but was also charged with religious and social significance. Both men and women used cosmetics; the skin was anointed with perfumed oils and the eyes were lined with kohl, a mixture of minerals such as galena. To the Egyptians, kohl had spiritual connotations and was believed to provide divine protection against the "evil eye". The Egyptians also used natural pigments to color the lips and cheeks, with shades obtained from minerals such as iron oxide. Mesopotamia and Persia: Early Innovations and Their Impact Makeup was a widespread practice among both men and women, with a focus on beauty and protection. In Mesopotamia, fine mineral powders were used to decorate the face, and kohl was applied to the eyes to enhance the look and as an amulet. Women also used perfumed oils and ointments to care for the skin and hair, reflecting a strong interest in hygiene and personal appearance. In Persia, makeup had a similar role, with an emphasis on elegance and social status. The Persians used facial powders to smooth the skin and natural dyes to accentuate the lips and cheeks. Both empires shared a belief in the power of makeup to attract beauty and ward off negative influences. Greece and Rome: aesthetics and health in ancient beauty Makeup was a symbol of status and sophistication. Roman women, in particular, were known for their elaborate beauty rituals, including facial masks made from honey and natural oils. However, make-up also had its detractors, and in certain periods of Roman history its excessive use was frowned upon by moralists. Nevertheless, the makeup techniques of these civilizations laid the foundation for what would follow in the centuries to come. Transformations in the Middle Ages and the Renaissance The Dark Ages: Rejection and Revival of Makeup During the Middle Ages, makeup fell into disfavor in much of Europe as it became associated with vanity and sin. The Catholic Church disapproved of its use because it was associated with lust and deceit. Despite these restrictions, noble women continued to use powders to lighten their skin, a sign of status and purity at the time. They used flour powders and other minerals to whiten their faces despite the health risks. Blush and lipstick were used in moderation, made from plants such as saffron and alkanet root. Eye makeup was less common due to its association with vanity. Yet in some regions, women darkened their eyebrows and eyelashes with charcoal or soot. Renaissance: the rebirth of beauty and cosmetic excesses During the Renaissance, makeup experienced a revival, reflecting the growing interest in beauty, art and fashion. Pale skin remained an ideal associated with purity and high social status. To achieve this, women used white lead powders, despite their toxicity. A subtle blush was applied to the cheeks, made from natural pigments such as carmine, to give a healthy appearance. The lips were accentuated with soft shades of red or pink, while care for the eyebrows was essential; many women removed their eyebrows completely or thinned them out drastically, only to redraw them for an ideal shape. The use of perfumes and aromatic oils was also popular, not only to beautify, but also to mask odors. Makeup during this time combined art and refinement, striking a balance between natural beauty and elegance. The 18th and 19th centuries: from aristocracy to industrial revolution Rococo and excessive beauty: influence of the French nobility In the 18th century, under the influence of the French court, make-up became a true obsession. Women (and some men) used thick layers of white powder and exaggerated blush. Makeup was a public statement, especially with the use of artificial beauty marks strategically placed on the face to emphasize flirtatiousness and hide imperfections. The eyebrows have been thinned and darkened to enhance the expression of the look. This heavy makeup, along with exuberant hairstyles, reflected the opulence and playfulness of the time. The Victorian Era: Morality, Modesty, and the Battle Against Makeup The Victorian era brought a drastic change. Queen Victoria openly disapproved of makeup and considered it a vulgar tool of the lower classes. Despite this, social pressure to maintain a neat and healthy appearance meant that makeup was still used, albeit in a subtle and private way. Blush was used very sparingly, using home remedies or discreet products made from beets or rose petals, and only to provide a healthy flush. The emphasis was on an appearance of purity and virtue, so makeup was minimalist. Despite this, cosmetic care and beauty products were common, but always applied in a way that looked natural and effortless. The 20th Century: The Age of Innovation in Makeup 1920-1940: Flappers and the Glamor of Hollywood The 20th century saw the birth of modern makeup as we know it today. The makeup of the flappers in the 1920s broke with traditional norms and reflected a new era of freedom and daring. These modern, young women adopted a bold style with intense red lips, smoky eyes and thin, arched eyebrows. The use of dark lipstick and black eyeliner became iconic, creating a dramatic and seductive look that challenged traditional norms. This style was heavily influenced by the Hollywood film industry, which began to popularize cosmetics on an unprecedented scale. The glamor of Hollywood in the 1930s and 1940s took makeup to new heights, popularizing movie stars as symbols of sophistication and elegance. Perfect skin, red and well-defined lips and long, curled eyelashes became the standard of beauty. Inspired by the divas of the silver screen, this style greatly influenced makeup trends, making glamor an aspiration for many women. 1950-1970: the explosion of color and female liberation In the 1960s and 1970s, makeup underwent an explosion of color, reflecting the spirit of change and female liberation. These decades saw women breaking away from traditional patterns, embracing bold and creative styles that expressed their individuality and freedom. The eyes became the main focal point, with vibrant eyeshadows in shades such as blue, green and purple, combined with thick eyeliner and false eyelashes accentuating the look. The lips were also filled with color, from nude shades to intense red and pink. The pop culture and fashion of the time, influenced by movements such as mod and hippie, encouraged unprecedented experimentation with makeup. This period marked a moment when women began using makeup not only to enhance their beauty, but also as a form of self-expression and empowerment. 1980-2000: the era of extravagance and globalization From the 1980s to the present, makeup has become a symbol of creativity and cultural diversity. The 80s were characterized by maximalism, with intense and contrasting colors, glittering eye shadow, bold lips and pronounced contours. This decade embraced excess, reflecting a spirit of daring and self-expression. With globalization, makeup trends began to quickly intermingle and spread through mass media, creating a melting pot of styles. From natural looks to more elaborate styles, everyone can find inspiration in every corner of the world. The influence of social media and influencers has democratized access to products and techniques, making makeup a tool of empowerment and a platform for diversity and inclusion, where each individual defines their own beauty. Trends of the 21st century: makeup in the digital age 2000-2020: from natural to experimental, make-up on social media The 21st century witnessed the digital revolution, which completely changed the way we consume and interact with makeup. Social media, in particular, has played a crucial role in popularizing new trends. From contouring, popularized by Kim Kardashian, to the natural beauty looks promoted by influencers, makeup has been vastly democratized and diversified. Today, makeup has become a form of artistic and personal expression, reflecting the diversity and individuality of each person. With the evolution of trends and the integration of innovative technologies, such as long-lasting products and high-quality formulas, makeup offers a wider range of options to suit all styles and preferences. From elegant minimalism to the most daring and colorful creations, modern makeup celebrates creative freedom and authenticity. Furthermore, the growing awareness of sustainability and ethics in manufacturing has led to an increase in the use of cruelty-free and environmentally friendly products. In short, modern makeup not only enhances external beauty, but also allows people to feel confident and authentic in their own skin.